About Us
Navigating Tax Complexity with Expert Precision
Each member brings a wealth of experience, not just in tax law but in the specific challenges and opportunities within the entertainment industry and professional sports, both in the US and across Latin America.
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A Partnership Born Out of Purpose
In the world of glitz, glamor, and athletic prowess, managing financial success becomes as crucial as earning it. Recognizing a glaring gap in the market, Louis Barajas and Marcus Moreno embarked on a mission to transform the financial destinies of Latino entertainers and athletes. Louis, Business Manager and Enrolled Agent renowned for his work with Latin entertainers, and Marcus, a seasoned Business Manager for professional athletes and a Certified Public Accountant (CPA), noticed a troubling trend: a lack of representation and support for Latinos in the realm of tax and business planning.
They observed that too many talented individuals were navigating their financial journeys without the guidance they desperately needed. The consequence? Significant debts to the IRS, missed opportunities for wealth maximization, and the looming risk of financial ruin long after the spotlight fades. It was a cycle Louis and Marcus saw repeated far too often—Latino entertainers and athletes earning substantial incomes but lacking the strategic advice to safeguard and grow their wealth effectively.
Driven by a shared passion to rewrite this narrative, Louis and Marcus joined forces with a clear objective: to ensure that Latino entertainers and athletes are equipped with the knowledge and tools to make informed, smart business decisions. Their vision was to create a platform where financial excellence is not just a possibility but a given.
US-LATAM Tax Group was founded on this principle. Louis and Marcus's partnership is more than a business endeavor; it's a commitment to empowering their community, ensuring that their clients not only achieve financial success but sustain it.
Our Process
Organized & In-Control
We pride ourselves on offering a streamlined and efficient process that keeps every detail organized and every deadline in control.
Progress & Perspective
We proactively track and measure our clients' growth while providing perspective that supports better financial decisions.
Plan & Protect
We diligently strategize and plan for potential outcomes, safeguarding your assets and future at every turn.
Responsive & Responsible
Our process ensures that our clients receive prompt and attentive service backed by a deep sense of responsibility.
Louis Barajas
Co-Founder
Louis Barajas has strived to redefine what it means to be a tax and business expert. His approach has always been to show people how to use their finances to enrich their lives. Louis connects with people through their passions, their dreams, and their sometimes-challenging situations of life. The ever-changing landscape of consumer finance has helped to transform Louis into an internationally renowned speaker, author, media segment expert, and tax & business manager to some of the most iconic Latin artists and executives in the entertainment industry for over three decades. He is a highly sought-after keynote speaker and presenter for some of the most influential organizations in the United States.
Marcus Moreno
Partner
Marcus Moreno, CPA has been practicing as a Certified Public Accountant in the state of Arizona since 1988. Marcus brings to the table an extensive amount of experience in handling professional athletes and entertainers in the areas of Taxation and Business Planning. What sets Marcus apart is his passion and experience in highly technical tax issues and solutions and estate planning. This expertise has helped him build lasting, trusted relationships with high net worth clients. Additionally, his proficiency in being bilingual in English and Spanish has been a great asset in his ever expanding practice.
Jerry Olivares
President of the US-LATAM Tax Group
Jerry Olivares brings a unique and powerful combination of business acumen and tax expertise to the US-LATAM Tax Group team. Beginning his career at Business Management Lab, Jerry developed a deep understanding of the financial ecosystems that drive the entertainment and sports industries. His exceptional technical skills and meticulous attention to detail quickly set him apart, earning him a well-deserved place on the US-LATAM Tax Group team. As President of the US-LATAM Tax Group, Jerry is dedicated to delivering precise, strategic tax solutions tailored to the complex needs of entertainers, athletes, and executives. His ability to seamlessly navigate intricate financial landscapes, combined with his hands-on business management background, makes him an invaluable asset to every client he serves. Jerry's commitment to excellence and his passion for helping clients achieve their financial goals ensures that every engagement is handled with the highest level of professionalism and care.